Alternative to advertising: How community newspapers can build and grow their revenue streams

In order to run a sustainable media organization, publishers are compelled to consider advertising as their primary source of income. Ads has always been a leader in how media stays alive, however, due to the digital disruption that has bought social media and new media in to the industry, publishers are now forced to have alternatives to getting revenue.

There are many services that a community newspaper business could offer beyond just advertising space. Some ideas could include:

1. Event listings: Many people turn to community newspapers to find out about local events and activities. You could offer a service where businesses and organizations can submit information about their events to be included in the newspaper. 

2. Community calendar: Along similar lines, you could create a community calendar that lists all of the events happening in the area. This could be a stand-alone section of the newspaper or an online feature.

3. Local news coverage: Many people value having a source of local news that covers events and issues specific to their community. You could offer in-depth coverage of local news and events, such as city council meetings, school board meetings, and more.

4. Business directory: You could create a directory of local businesses that includes contact information, descriptions of the products or services they offer, and other relevant details. This could be a stand-alone publication or an online feature.

5. Special interest sections: Many newspapers have sections that cover specific topics in depth, such as sports, arts and entertainment, food and dining, etc. You could create these types of sections in your newspaper to appeal to readers with particular interests.

6. Classified ads: You could offer a platform for people to post classified ads, such as job listings, real estate listings, and more.

7. Subscription service: You could offer a subscription service that allows readers to receive the newspaper regularly by mail or online.

8. Custom printing: Depending on your resources, you might also consider offering custom printing services to local businesses and organizations. This could include printing brochures, business cards, and other materials.

Looking to transition from Print to Digital media? Consider this short guide

Press machine printing newspaper

The changing technology landscape has indeed had significant implications for print media worldwide, including in South Africa.

As digital platforms and online news consumption continue to grow, print media has faced challenges such as declining readership and advertising revenue.

However, there are still opportunities for print media to adapt and thrive in this changing environment.

To address the gaps and leverage the potential of technology, here are some steps that can be taken:

  1. Embrace digital transformation: Print media organizations should focus on integrating digital platforms and technologies into their operations. This includes developing an online presence, creating digital editions, and exploring multimedia content such as videos and podcasts.
  2. Enhance online content and engagement: Develop high-quality, engaging content specifically tailored for online platforms. This can involve producing multimedia stories, interactive features, and utilizing social media to engage with readers and build a loyal online community.
  3. Invest in data analytics: Utilize data analytics tools to gain insights into reader preferences, interests, and behavior. This data can inform content creation, audience targeting, and advertising strategies, enabling print media companies to deliver personalized experiences and increase reader engagement.
  4. Collaborate with technology partners: Forge partnerships with technology companies, digital marketing agencies, or startups specializing in media innovation. These collaborations can provide access to expertise, resources, and cutting-edge technologies that can help print media companies navigate the digital landscape effectively.
  5. Develop new revenue streams: Diversify revenue streams beyond traditional advertising and print subscriptions. This can include exploring opportunities in digital advertising, sponsored content, events, e-commerce, and developing premium subscription models for exclusive content.

Getting the right funding is also vital

Regarding funding, there are several avenues to consider:

  1. Media grants and funding programs: Research and apply for grants and funding programs specifically designed for media organizations. These can be offered by governmental bodies, non-profit organizations, or media development agencies that support media innovation and sustainability.
  2. Corporate partnerships and sponsorships: Seek partnerships with companies that have an interest in supporting media and journalism. This could involve collaborations for branded content, event sponsorships, or corporate social responsibility initiatives.
  3. Venture capital and investment: Explore the possibility of attracting investment from venture capital firms or angel investors interested in media and technology. Present a compelling business case highlighting the potential of your media company to adapt to the changing landscape and deliver value.
  4. Crowdfunding and community support: Engage with your audience and community to garner support through crowdfunding campaigns or membership models. Many readers are willing to contribute financially to support journalism they value.

When applying for funding, it is advisable to apply as a media company or organization rather than an individual.

This demonstrates a structured and sustainable approach, and it aligns with the expectations of most funding bodies.

Make sure to thoroughly research the eligibility criteria, application requirements, and deadlines for each funding opportunity to increase your chances of success.

Remember, the specific skills required to address the gaps in South Africa’s print media landscape will vary based on the organization’s goals and the nature of the technology adoption.

However, some essential skills and knowledge areas to consider include digital content creation, data analytics, social media management, multimedia production, audience engagement, and business development in the digital media space.

Continuous learning and upskilling are critical to stay abreast of evolving technologies and trends in the industry.

PanSALB calls for nominations for Multilingualism Awards

The Pan South African Language Board (PanSALB) hereby invites members of the public to nominate individuals or organizations with proven track records in the promotion, preservation, and protection of multilingualism to be recognized for their contributions for the furtherance of multilingualism vehicle to social cohesion and nation-building.  

The 2023 Multilingualism Awards are bestowed by the Board on individuals/organizations who have excelled in the promotion, protection, and preservation of all official languages including Khoi and San Languages.

Nominated individuals or organizations should possess special knowledge, experience, and details of the contributions to the promotion, preservation, and protection of multilingualism in the country. Anyone wishing to nominate an individual or organization for possible recognition to the contributions made, they should submit the following:

  • A completed nomination form containing full names and all contact details of the nominee with reasons for the nomination and explaining suitability for the recognition.
  • The form should be signed by the nominee in which he or she agrees to the nomination.
  • Background and details of the contributions to the promotions, preservations, protection, and / or participation in multilingualism

Winners will be announced at an official ceremony scheduled to take place on 17 November 2023 in Durban, KwaZulu-Natal.

Nominees will be awarded under the following categories: Education, Language and LiteratureLanguage Activism, MediaYouth, Government (Public Sector), Technology, Business, Music, Translation and Interpretation and the Chairperson’s lifetime achievement awards.

Nomination forms are available here, and will be closing on Friday, 08 September 2023.

MDDA opens the call for grant funding applications 2023/24

Closing date is on 17 July 2023, apply online or submit physically

The Media Development and Diversity Agency (MDDA) will officially open the 2023/24 Call for Grant Funding Applications for a six-week period commencing from 05 June 2023.

Community broadcast media projects, including radio, TV, and community print publications, as well as small commercial print are invited to apply.

This year, the MDDA is celebrating twenty years of fulfilling its mandate by providing grant funding and other support, with the aim to encourage media ownership, access and control to media particularly by historically disadvantaged communities and diminished Indigenous language and cultural groups.

The agency will be introducing a few changes to this call for applications for both community print and community broadcast applications.

Grant Funding remains one of the core functions of the MDDA and is also one of the central factors towards ensuring successful empowerment, sustainability, and transformation of the community media sector. The application process will be conducted through compliant, cost-effective, and transparent selection procedures, in-line with corporate governance principles and compliance with the Agency’s legislative framework.

Community print applications: Due to the minimal budget for community print, the call to community projects will take a targeted approach and invite applications from four provinces.

“The MDDA will rotate the provinces every year after this call. All applications will be received on the MDDA’s online application system found on the MDDA website. The call is targeting organizations owned or focusing on youth, women and persons with disabilities related content. This year, the call is not accepting digital media applications under the print portfolio as it will be targeting communities which rely on hardcopy publications and publish in indigenous languages to assist further the mandate of media development and diversity in rural communities,” the agency stated.

Community Broadcast applications will still target all nine provinces.

How to submit your application

Applications will only be accepted via the following channels: emailed or physically delivered to the MDDA offices in Auckland Park (Gate 13, 26 Canary Road, Auckland Park, SABC GSM Building.)

The qualifying criteria is obtainable on the MDDA website, www.mdda.org.za.

For more information on the grant applications call, contact Mzu Kashe on the following e-mail: margaret@mdda.org.za / 082 785 6071.

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