Tag: South Africa

THE MDDA 2025 Grant Funding Opens For Applications

BMOA

The Media Development and Diversity Agency (MDDA) has recently opened its call for Grant Funding Applications for 2025/2026 and BMOA members are encouraged to apply.

The Call for Applications will remain open for a 4-week period from 04 July – 05 August 2025 for community media projects, including radio, TV and print publications, as well as small commercial print.

The MDDA is a statutory development agency for promoting and ensuring media development and diversity, embedded in the country’s Constitution.

It is a partnership between the Government and major print and broadcasting companies to assist in, amongst others, developing community and small commercial media in South Africa

An online application system is available on the MDDA website, and applicants are also allowed to apply via email or delivery of hard copy. Applicants are, however, discouraged from submitting an application via more than one channel.

Chief Executive Officer, Ms. Shoeshoe Qhu, says the Agency’s grant funding process is a crucial step in supporting an accessible and sustainable community media sector.

“As a statutory entity, our mandate includes encouraging ownership and control of, and access to media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups. We therefore encourage the sector, particularly media serving marginalised communities, to participate in this process.”

The qualifying criteria is listed on the MDDA website. Furthermore, the MDDA is hosting roadshows across the country to support the sector in submitting their applications and empower media leaders and communities with critical governance skills and training.

On Monday, 7 July 2025, the Agency will host a hybrid workshop in Cape Town to allow for participants who cannot attend the training physically to participate online. Similar workshops have already been hosted in North-West and Mpumalanga with the remainder of the country’s provinces to follow in July and August.

Participants will receive training and insights on critical areas such as leadership, ethics, media management, and governance—skills essential to the sustainability and impact of community media operations.

The public is also encouraged to review the schedule for trainings to be hosted by the Agency in July to participate in trainings and take advantage of these opportunities should they occur in their regions.

The criteria for the grant call includes, amongst others, ineligibility for unlicensed broadcasters as all broadcast applications must have an ICASA license.

Applicants also need to ensure they are eligible through:

  • Providing credible information
  • Demonstrable governance of a stable board for NPOs.
  • Proving complete information as required.
  • Applying for requirements as stated in the MDDA’s scope of funding.

Applications will close at midnight on 01 August 2025.

For more information and/or interviews, please contact: The MDDA Communications unit, e-mail: ayabulela@mdda.org.za / 073 756 8461 or
margaret@mdda.org.za / 082 785 6071

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For media releases, speeches and news visit the MDDA portal at www.mdda.org.za.

Police make breakthrough in missing journalist, partner case

BMOA

On Sunday, 4 May 2025, a cross-province operation involving Gauteng and Mpumalanga police led by the Deputy National Commissioner of Crime Detection, Lieutenant General Shadrack Sibiya and the Acting Provincial Commissioner of Mpumalanga, Major General Zeph MKhwanazi led to the questioning and subsequent arrests of four suspects. 

The first suspect according to investigations, is said to have been the last in the company of the missing couple. 

The second, third and fourth suspects were found with different vehicle parts believed to be that of the missing journalist. 

One of those arrested is said to be a mechanic who builds and fixes cars in the KwaMhlanga area in Mpumalanga.

Shockingly, one of the suspects is a 17-year-old (considered a minor) has been released into the care of his parents.

This as two of the Volkswagen Citi Golfs that were found in possession of the suspects have been seized. 

The South African Police Service (SAPS) has since changed the missing persons case of the couple to a kidnapping and car hijacking case. 

Ndlovu, the founder of Capital Live FM was reported missing on18 February 2025 together with his partner Zodwa Mdhluli. Since then, law enforcement authorities have been investigating the circumstances surrounding the couple’s disappearance.

According to the SAPS, additional charges such as house robbery and being in possession of stolen property are likely to be added. 

One suspect is expected to appear before the Mamelodi Magistrates Court in Pretoria today, 6 May 2025. Three others are expected to appear in the KwaMahlanga Magistrates Court later in the week.

A multidisciplinary team involving crime and counter intelligence, cyber-crime unit, organised crime detectives, serious and violent crimes detectives, SAPS Airwing as well as SAPS drone pilots are amongst the units involved in the case. 

“The search is still on for the missing couple and for other suspects.  This is a developing case,” said the police in a statement on Monday.

Meanwhile, the Deputy Minister in the Presidency, Kenny Morolong, has welcomed the arrest of the four suspects.
“While investigations are still underway, I want to commend the investigating team for the progress they have made thus far. We continue to hope and pray for the safe return of both Mr Ndlovu and Ms Mdhluli, said the Deputy Minister.

Morolong visited the Ndlovu family on Sunday, 04 May 2025, to offer his support and solidarity on behalf of government. 

Prior to the meeting with the family, he received a briefing from the police on the progress of the investigation. 

The Deputy Minister said that while the investigation is ongoing, the arrests mark a significant breakthrough in the case. 

The South African National Editors’ Forum (Sanef) welcomes the arrest of suspects concerning the disappearance of journalist Aserie Ndlovu and his partner.

The breakthrough made by the South African Police Service was long overdue, as Ndlovu and his partner, Zodwa Mdhuli, have been missing for the past three months. Ndlovu runs Capital Live FM and was a key member of the National Press Club, a stakeholder organisation that works closely with Sanef.

Sanef hopes the criminal justice system will get to the bottom of this case, even after the initial charges have been altered.

National Police Commissioner, General Fannie Masemola also has welcomed the arrests.

BMOA Welcomes MDDA Report and Calls for Permanent Media Sustainability and Transformation Fund

BMOA

The Black Media Owners Association (BMOA) warmly welcomes the release of the Economic Development Fund (EDF) report.

An event was held at the Sandton Sun Hotel in Johannesburg on Tuesday, May 6, a gathering of media stakeholders including media owners and organisations supporting media development.

Stephen Seakgwe, Executive Director of the BMOA, said the association is encouraged by how the Media Sustainability and Transformation Fund has been implemented and concluded with professionalism and accountability.

“We commend the MDDA for this crucial work in highlighting both the challenges and opportunities within the South African media landscape.”

Stephen Seakgwe executive director at the BMOA speaking during the Q&A Session at the Launch of the MDDA Economic Development Fund in Sandton on May 6.

The Economic Development Fund (EDF) was established in 2017 from an agreement between the MDDA – Media Development & Diversity Agency and the The Competition Commission South Africa which is meant to redress the anti-competitive behaviour by mainstream media and advertising companies.

This report underscores the urgent need to address the long-standing anti-competitive practices of major media companies that continue to impede the growth and sustainability of black-owned media enterprises.

For too long, these practices have stifled diversity and hindered the true reflection of South Africa’s democratic and demographic realities within the sector.
The BMOA firmly believes that the EDF has demonstrated the potential to be a powerful catalyst for transformation and a vital instrument in leveling the playing field.

The report highlights that the EDF has supported over 37 SMMEs, with a significant 60% being youth-owned, and has also contributed to gender empowerment within the sector. Furthermore, the EDF has provided bursaries to over 80 students, investing in the future leadership of the industry.

The success stories showcased in the report, featuring beneficiaries like Touch SA Marketing, which launched one of the first digital billboards in the township of Soshanguve, and community publications like Pondoland Times and Empuma News, demonstrate the tangible impact of targeted funding in empowering black media owners, fostering innovation, and creating much-needed employment opportunities.

The Deputy Minister in The Presidency, Kenny Morolong, delivered the keynote address and hailed the partnership between the MDDA and the Competition Commission in administering the fund successfully.

However, the need for support is ongoing and systemic. Therefore, the BMOA strongly advocates for the establishment of a permanent Media Sustainability and Transformation Fund.

This dedicated fund would provide consistent and reliable resources to:

  • Redress the historical imbalances caused by anti-competitive behaviour, enabling black media businesses to compete effectively.
  • Drive genuine transformation within the media sector, ensuring ownership, representation, and content that truly reflects the diversity of South African society.
  • Act as a catalyst for mass employment, fostering the growth of a vibrant and inclusive media industry that contributes meaningfully to the nation’s economy.

“We have seen the positive impact on youth empowerment, gender equity, and the growth of black-owned media businesses. A permanent fund is now essential to build on this foundation and secure a sustainable and equitable future for the South African media landscape.”

The BMOA stands ready to collaborate with the MDDA, government, and all stakeholders to ensure the establishment and effective implementation of this permanent fund.

We believe that by working together, we can build a media landscape that is equitable, sustainable, and truly representative of the South African people.

Download the report here. 

Economic Development Fund Project Report Final RSDownload

Media industry called to transform ownership patterns

BMOA

With the media industry fighting for its survival amidst the rise of digital media, Deputy Minister in The Presidency, Kenny Morolong, has called on the industry to make deliberate efforts to transform the sector’s ownership patterns.

“Government remains committed to working alongside industry stakeholders to ensure that South Africa’s media landscape is inclusive, competitive, and representative of the country’s diversity,” Morolong said.

The Deputy Minister was addressing the members of the Print and Digital Media Transformation and Revitalization Steering Committee in Rosebank, Johannesburg, on Friday (11 April 2025).

The committee was established to develop a Print and Digital Media Transformation and Revitalisation Report to advise government and the private sector on wide-ranging proposals aimed at transforming and revitalising the sector.  

The Minister painted a sobering picture of the industry’s current state, noting a dramatic decline in print newspaper (both commercial and local) circulation  – from approximately 45 million copies annually to dwindled numbers that were never imagined before, which is “very worrisome for government.”

“The current challenges of operating in the digital environment; excess print, distribution and transport cost; reduction in newspaper subscribers; dwindling circulation figures coupled with reduced advertising budgets, both from corporate and government, have forced publishers to close down, while others have become loss-making or liability enterprises. In the mist of all these things, we should not despair, we are a nation that works together to find common solutions,” Morolong said.

The Deputy Minister emphasised the critical role played by the media in society and reaffirmed government’s commitment to revitalise the industry.

“We have a responsibility to save an industry that is ailing and to do so, there needs to be government investment. You can’t put government in a position where it must support an industry that does not want to transform. 

“You are running a business, but you are also running an institution which has got a moral obligation to keep society informed. We want to support you because of your role in education and informing society. We have a responsibility to support you and empower you as business,” he said.

The Print and Digital Media Transformation and Revitalization Steering Committee comprises various media executives of print and digital media companies, industry bodies such as the Association of Independent Publishers, Media Development and Diversity Agency and the Press Council. 

BMOA Position on the Release of the Media and Digital Platforms Market Inquiry (MDPMI) Provisional Report

BMOA

The Black Media Owners Association (BMOA) welcomes the release of the Media and Digital Platforms Market Inquiry (MDPMI) provisional report on 24 February 2025.

This report is a significant step in addressing the challenges faced by South African news media, particularly black-owned and community-based media entities. It brings to light the monopolistic practices of dominant digital platforms that continue to restrict fair competition and limit the growth of independent media in our country.

Key Findings in Simple Terms

The MDPMI report highlights several critical issues that have long impacted black-owned media:

Tech Giant Dominance: Large digital platforms have monopolized online advertising revenue, prioritizing international content over local news. This reduces audience reach and weakens revenue streams for South African publishers.

Unfair Revenue Distribution: Despite generating significant local engagement, community media outlets struggle to access a fair share of digital advertising revenue, leading to financial instability.

Financial Compensation Proposal: The report recommends that global tech companies allocate between R300 million and R500 million annually to South African media over the next three to five years. This would help balance the unfair revenue gap and provide much-needed sustainability for local publishers.

Strict Penalties for Non-Compliance: If digital platforms do not comply with these measures within six months of the final report, they could face penalties of up to 10% of their advertising revenue.

Black Media Owners: The Most Affected

Black media owners remain at the greatest disadvantage due to these monopolistic practices. The digital space should be an opportunity for growth and transformation, yet it has instead become another barrier to inclusivity. Local and township-based media struggle to survive because they are deprived of fair exposure and financial support.

BMOA’s Call to Action

While we support the findings and recommendations of the MDPMI, the BMOA demands immediate action to ensure fair competition and the growth of black-owned media in the digital space:

1. Direct Business Deals: Government departments and advertisers must engage directly with black-owned media instead of using intermediaries that exploit community publishers.

2. Black-Media Development Fund: We call for the establishment of a dedicated fund to provide financial resources, training, and technology support for black media owners to fully participate in the digital media economy.

3. Transparent Revenue Sharing: Digital platforms must ensure fair compensation for local content creators and publishers, ensuring that advertising spend is distributed equitably.

4. Capacity Building and Skills Development: Access to digital tools, resources, and training must be made available for community publishers to effectively transition into the online space and remain competitive.

5. Policy and Regulatory Reforms: The government must enact strong policies to prevent monopolistic behavior and create a level playing field for all media owners.

The BMOA remains committed to advocating for a fair and inclusive media environment where black media owners can thrive. We believe that the implementation of the MDPMI’s recommendations, coupled with direct government support and industry reforms, will pave the way for a sustainable and diverse media landscape in South Africa.

We stand firm in our demand for direct engagement, fair business practices, and the establishment of long-term solutions that will empower black media entrepreneurs to compete in the digital era. The future of South African media depends on inclusivity, transparency, and equitable access to resources.

Sustainability of community media is of vital importance 

BMOA

The Deputy Minister in the Presidency, Kenny Morolong, has urged policymakers, businesses, and civil society to work together to secure the future of community media, by providing the necessary support and resources.

Morolong delivered a keynote address at the Media Development and Diversity Agency (MDDA) Community Media Consultative Forum at the Khayelitsha Thusong Centre, on Tuesday. 

The Forum aimed to bring government, community media, industry partners, and regulatory bodies together, to reflect on community media’s contributions in the past 30 years of democracy in South Africa, while also tackling challenges facing the sector today. These include sustainability and digitalisation, to fortify the sector for the future. 

The Deputy Minister highlighted the contributions of the sector in the past 30 years of democracy, while emphasising its role in promoting identity, unity, and local awareness.

“The sustainability of community media is not just a sectoral issue; it is a societal imperative. Policy makers regulators, businesses, and civil society must work together to provide the tools, resources, and framework necessary for community media. As a sector community media is far more important,” Morolong said. 

The Deputy Minister also highlighted that community media serves as a platform for people to share their stories in their own words, balancing mainstream stories and ensuring that every citizen has a voice, regardless of their socio-economic status.

He described the sector as a key instrument in shaping public opinion and reinforcing democracy.

“Community media provides a platform for people to tell their stories in their own words, fostering identity, unity, and awareness of local issues. It serves as a counterbalance to centralise narratives, upholding the principle that everyone deserves a voice, regardless of their socio-economic status,” he said. 

However, the Deputy Minister acknowledged the pressing challenges facing community media, particularly its sustainability. He stressed that its survival hinges on robust governance, financial innovation, and strong stakeholder support.

“Strong governance is the backbone of community media sustainability. It ensures accountability, transparency, and ethical management. These are essential elements that we trust with communities. Unfortunately, many of our community media organisations lack the skills, policies, and resources to implement effective governance. 

“To address this, sector bodies must invest in training board members and leaders in strategic decision making and resource management. Simplifying compliance processes is equally essential, overly complex regulatory frameworks hinder small operations, diverting resources from the primary mission,” he said. 

Financial insecurity remains the greatest challenge facing the sector, he noted, as traditional advertising models become less viable. 

He also urged community media outlets to explore creative revenue streams, such as partnerships with local businesses, grant funding, and membership programs. 

“The greatest challenge facing community media is financial insecurity. Traditional advertising models are no longer viable, necessitating creative revenue streams partnering with local businesses leveraging grant funding and implementing membership programs can provide much needed financial stability,” he said. 

Additionally, he added that community events and workshops could serve as both a source of revenue and a way to strengthen ties with the communities they serve.

“Community events and workshops not only generate revenue but strengthen the bond between media outlets and the community they serve.

“Community media is not just a medium of information, it is an instrument of empowerment, it educates, informs, unites and plays a crucial role in supporting democracy and safeguarding marginalised voices. It contributes to the social framework though which social and political formations are shaped. Failing to address its sustainability risks silence of the vital important voices,” the Deputy Minister said.

Gauteng government builds solid relations with Community Media

BMOA

The MDDA is at the Gauteng Provincial Government’s engagement with Community media at the Anew Hotel in Parktown, Johannesburg on Friday, 22 November 2024.

The event is attended by the Gauteng Provincial Government’s representatives as well as the community media sector bodies such as SACRO, NCRF, AIP, Black Media Owners Association (BMOA), and Community Publishers Association.

In her opening, Ms Phumla Sekhonyane, Deputy Director General, lamented the false narrative that says that the government has not done anything for the past thirty years. She also confirmed that the community media sector is an important part of the government communication links, because they come from a developmental perspective, which is the best view.

Various issues were raised by community media owners and practitioners, including journalists and marketing personnel. Some of the grievances included: accuracy of information about community media statistics, the lack of communication and respect for community-based journalists by officials, and, lack of monitoring for community media in their administration and compliance.

Mr Vuyo Mhaga, Chief Director, Public Relations spoke on the provincial government’s priorities, which provides ample partnership opportunities for the community media sector.

Media Sustainability and Transformation In Need

Ms Shoeshoe Qhu, MDDA CEO introduced the Media Development and Diversity Agency (MDDA) as a media development agency that advocates for the growth of community media, she also presented highlights from the Community Media Sustainability Report.

In the report, about 7% of the community media in South Africa is deemed ‘Sustainable’.

The Research and Development of a Sustainability Model for Community and Small Commercial Media (CSCM), conducted by the Media Development and Diversity Agency (MDDA), has shown that the majority of CSCM organisations – 74% – are partially sustainable.

The study highlighted that while they have access to some of the necessary skills, including resources and financial capacity to be self-sustainable, some CSCM are currently facing challenges, including a lack of financial resources, effective governance structures, an enabling environment and skills, being among the main challenges facing the media organisations.

According to the study which was launched in Johannesburg on Tuesday, a lack of finances was as a result of various factors including difficulty in attracting advertisers, which the study raised as a concern, given that most organisations within the CSMC sector rely on advertising revenue.

“It was found that private sector advertisers are reluctant to advertise with CSCM organisations due to the perception that the organisations are unstable and unprofessional, in addition to these organisations having limited audience reach which is seen to limit the potential exposure of the advertiser’s product to target audiences.

“The challenge in attracting advertisers also extended to government advertising, with representatives from CSCM organisations, as well as representatives from the MDDA, noting that local government appeared to be reluctant to advertise with CSCM platforms,” the study found.

Responding to the findings, MDDA Board Member, Hoosain Karjiekar, emphasised that governance was essential for community media to be sustainable, as it provides the structure and processes that ensure accountability, transparency and ethical management.

However, Karjiekar noted that many community media outlets are often operating with limited resources, struggle with governance due to skill gaps, unclear policies, or competing responsibilities.

Karjiekar emphasised the importance for community media sector bodies and leadership of the media institutions to commit to promoting strong governance practices and streamlining compliance requirements.

“Training for board members and community media leaders in ethical leadership, strategic decision-making, and resource management can go a long way. Strong governance not only improves operations but builds trust with the community, which is essential for long-term support.

“Many community media outlets are also constrained by complex compliance standards that can seem overwhelming. Regulatory frameworks must adapt to the realities of community media, acknowledging their smaller operational capacities while still promoting transparency. Simplified compliance pathways can help these organisations adhere to important standards without stifling their work,” Karjiekar said.

Enhancing revenue generation for financial sustainability

On financial sustainability, which was one of the biggest hurdles facing the community media, Karjiekar said that to fulfil their mission in the longterm CSCM need diversified revenue streams beyond traditional advertising, “which may not always be viable”.

“As the Community Media Sustainability Research Report proposes; community media must explore some of the strategies [including] building partnerships and community sponsorships, leveraging grant funding and crowdfunding, implementing membership programs, [and] hosting community events and workshops,” he said.

He reiterated that ensuring community media sustainability meant fortifying the communities, supporting democracy, and safeguarding voices that might otherwise go unheard.

“Through improved governance, adaptive compliance, and creative revenue strategies, community media can not only survive but thrive, continuing to champion the stories, struggles and successes of the communities they serve,” Karjiekar said.

The study launch coincided with the month that marks the anniversary of Black Wednesday on 19 October 1977, when the apartheid regime silenced critical voices for the marginalised by banning influential newspapers The World and Weekend World. 

The Enduring Importance of Black Ownership in South African Media

BMOA

On October 19, 1977, the apartheid government in South Africa carried out a sweeping crackdown on anti-apartheid activists and organizations, banning several publications and arresting numerous journalists and political leaders.

This infamous day, known as “Black Wednesday,” marked a dark moment in South Africa’s history, as the white-minority government sought to silence dissenting voices and tighten its grip on power.

Nearly 50 years later, as South Africa grapples with the digital disruption of traditional media and the rise of social media, the legacy of Black Wednesday serves as a stark reminder of the critical importance of black ownership and representation in the country’s media landscape.

The Struggle for Media Transformation

In the post-apartheid era, the South African government has made efforts to transform the media industry and promote greater diversity and inclusivity. The Broad-Based Black Economic Empowerment (B-BBEE) Act, enacted in 2003, aimed to increase black ownership and participation in various sectors, including media and communications.

However, progress has been slow, and the legacy of apartheid-era media control continues to cast a long shadow. According to a 2021 study by the South African National Editors’ Forum (SANEF), the country’s top 10 media companies are still majority-owned by white individuals and entities, with black ownership estimated at only around 20%.

The Persistence of Media Monopolies

The concentration of media ownership in the hands of a few large corporations is another challenge facing South Africa’s media landscape.

The country’s three largest media groups – Naspers, Independent Media, and Caxton – control a significant portion of the market, raising concerns about the diversity of voices and perspectives being represented.

This lack of media diversity is particularly concerning in an era of digital disruption, where social media platforms and online news outlets have become increasingly influential.

The danger is that these monopolistic structures could be replicated in the digital sphere, further entrenching the power of a few dominant players and limiting the ability of marginalized communities to access and shape the public discourse.

The Importance of Black Ownership

As South Africa reflects on the legacy of Black Wednesday, the need for greater black ownership and representation in the media industry remains paramount. Ownership plays a crucial role in shaping the editorial direction, content, and overall editorial priorities of media outlets, ensuring that the perspectives and experiences of diverse communities are properly reflected and amplified.

According to a 2020 report by the South African Press Council, the average black ownership rate across the country’s top 20 media companies is estimated to be around 25%. While this represents an improvement from the past, it still falls short of the government’s target of 30% black ownership in the sector.

Moreover, the concentration of black ownership is often limited to smaller, community-based media outlets, while the dominant players in the industry remain largely under the control of white-owned corporations. This imbalance perpetuates the marginalization of black voices and perspectives, undermining the democratic ideals that South Africa has long aspired to.

The Way Forward

As South Africa commemorates Black Wednesday, it is essential that the country re-energizes its efforts to transform the media industry and promote greater black ownership and participation. This may involve stronger regulatory measures, targeted investment and support for black-owned media enterprises, and a renewed commitment to addressing the legacy of apartheid-era media control.

Only by ensuring that the country’s media landscape reflects the diversity and richness of its people can South Africa truly honor the sacrifices and struggles of those who fought for a more inclusive and equitable society.

“The legacy of Black Wednesday must serve as a constant reminder of the work that remains to be done in safeguarding the freedom of the press and the right of all South Africans to have their voices heard,” Seakgwe concluded.

Call for women ownership in media sector

BMOA

While government policies have enabled the participation of women in the media sector, Government Communication and Information System (GCIS) Director of Media Relations, Tshegofatso Modubu, has called for an in depth look at the ownership and control by women in the media space.

“In terms of shattering the glass ceiling with the 30 years of democracy, we are seeing women get into the operational space and a bit more into the managerial space. We need to think about ownership and control of media in terms of women,” Modubu said on Thursday.

She was speaking at a panel discussion themed “30 Years of Women Excellence in the Community Media Sector” hosted by the GCIS, together with the Tshwane University of Technology (TUT) in Pretoria.

The media and communications panel discussion event offered a wealth of insightful perspectives from industry experts. The diverse panel, comprising thought leaders from journalism, governance, public relations and digital media, delivered an engaging and informative discussion that tackled pressing topics such as the future of journalism, the impact of social media on communication, and the evolving role of media in shaping public discourse. 

Reflecting on the 30 Years of Women Excellence in Community Media Sector, Modubu noted that since 1994, freedom of expression has expanded. 

“We have done a lot as a country in terms of catching up on freedom of expression, on issues of plurality in the media sector and ensuring that the space is opened [up] to women.

“If you think about the era of apartheid when there was a lot of censorship, and certain voices were not allowed to speak, the media was slightly controlled because there were some newspapers that were aligned to the agenda of the regime.

“Since 1994, the media landscape has expanded, and it has been able to keep up with technological developments. We have a thriving convergent media. We see our media being challenged to move from print into the digital space because of the convergence.”

Modubu highlighted that through the Media Development and Diversity Agency (MDDA), government is providing support to for those who want to develop community and small commercial media.

Through interventions such as the National Youth Development Agency (NYDA) and the Preferential Procurement Policy, government is also promoting the participation of women in any sector of society. 

“We see women being in the forefront of journalism in this country. Growing up, we would see newsreaders, which was what was designated for them. We have seen women go into talk show hosting, we have seen women become political journalists and being at the forefront [of journalism].

“There is a strong move to get women into boards because that is where decisions are made. Media companies have boards and women are not participating in those spaces.

“The chief executive officers … women are not playing in that space. These are some of the things we need to think about while we celebrate the strides that have been made,” she explained.

In addition, Modubu welcomed the move by the South African National Editors’ Forum (SANEF) to appoint Nwabisa Makunga as Chairperson of the forum.

Makunga is leading a team responsible for representing those who are responsible for telling stories and representing the aspirations and wishes of the population.

“We have women editors in print and broadcast media, SANEF has the second women occupying the position of chairperson. All of this has been enabled by the policies that government has put into place. 

“Our responsibility, as people who work in the space of policy making, is to ensure that those policies work, and they work for practitioners within the media space. There are challenges such as the cyberbullying of women, harassment and facilitated technological gender-based violence against women. 

“Those are the challenges that we have to think about and how we can create laws and policies to change that,” Modubu said.

Brand SA has set out its plans to reimagine the Play Your Part campaign.

BMOA

This according to the Minister in the Presidency, Khumbudzo Ntshavheni, who was speaking during the Budget Vote of the Government Communication and Information System or GCIS on Friday (12 July 2024).

Brand SA, the country’s official marketing agency, has been allocated R186 million to carry out its work for the 2024/25 financial year.

According to the Minister, the Play your Part initiative aims to “inspire, empower and celebrate active citizenship”.

“It aims to lift the spirit of our nation by inspiring South Africans to contribute to positive change, become involved and start doing. It calls on South Africans to use some of their time, money, skills and goods to contribute to a better future for all of us,” she said.

Ntshavheni said the Media Development and Diversity Agency has made “significant strides in developing the community media sector to reflect the needs and aspirations of all South Africans”.

The entity has been allocated at least R38.5 million for the 2024/25 financial year.

“In its duty of providing funding and other support for the marginalised groups to enable them to start and sustain their own community media projects, it has supported over 586 small commercial media projects over the years despite its meagre budget.

“This includes 321 community radio and community television stations along with 185 community print projects such as community newspapers, magazines and small commercial print as well as digital platforms,” she said.

She emphasised the vital nature of the work of the MDDA.

“The work of the MDDA is important because community media serves to connect people with shared interests and concerns. It amplifies the unique stories and experiences within a community and promotes understanding amongst its members.

“In essence, community media acts as a catalyst for social cohesion, empowering individuals to actively engage in dialogue, bridge cultural gaps and collectively address challenges for the greater good of society,” she said.